forewords
citic dicastal co., ltd. has always complied with the requirements of the times for many years, with a broad vision of "looking at the world" and a heroic spirit of "leading the industry", accurately grasping the opportunities brought by china's economic growth in development, and continuing to grow. in the practice of business management, citic dicastal has inherited and promoted the excellent corporate culture of citic group, and constructed a unique corporate culture system with "ren,yi, li, zhi, xin" as its core values.
corporate culture is the "root" and "soul" of an enterprise's development. only with a deep root can it flourish, and having a soul can it be powerful; corporate culture is also the gene of every individual in a company, and excellent genes need to be inherited and promoted. with the arrival of the global green economy era, in order for citic dicastal to become a leading supplier of lightweight components and compete on mainstream global platforms with leading strength, it is necessary to promote the corporate culture of citic dicastal, gather strength, gather people's hearts, and be open and enterprising, providing strong spiritual support for promoting the sustained, healthy, and rapid development of citic dicastal.
speech of the president
founded in 1988, citic dicastal has grown from nothing to something, from small to large. dicastal people have achieved remarkable success in the face of wind and rain, and have gradually formed a unique corporate culture through the ruthless baptism of market waves and the accumulation of time.
citic dicastal is a member of the big family of citic group. our cultural genes are innate, and at the same time, the cultural genes of citic dicastal are closely linked to our own development process, adding new connotations to the ups and downs of dicastal in the past, forming an increasingly distinct corporate culture of citic dicastal today.
our cultural gene has shaped our way of thinking and doing that has destined us to be outstanding. our career is in a critical period of development, with both flowers and thorns on the road ahead. we should carry forward the excellent cultural genes in our bones, form a spiritual core, gather development forces, and promote the continuous progress of the dicastal business.
red-inheriting dicastal
red-inheriting: a wholly owned subsidiary of citic limited, citic dicastal makes innovation and creation a treasured key to its continuous development and has built a unique brand advantage in leading the industry as citic group’s new industrial business card in the global market.
patriotic dicastal: the first aluminum wheels manufacturer in mainland china, citic dicastal is committed to fulfill the obligations of state-owned enterprise in the growing up of domestic auto parts and components industry, devotedly serving the national economic and social development, actively getting involved in market competition, and helping to build a good image of “made in china”.
logo of citic dicastal
designed in 1995, citic dicastal’s logo comprises of two parts as upper and lower. the upper part is the logo of citic group, symbolizing that the citic dicastal is a member of citic family. the lower part is “dicastal”, which consists of three segments: “di” for “die”, means mold; “cast” for “cast”, means foundry, and “al” for “aluminum”, means aluminum material.
the direct use of citic group logo in dicastal logo implies to the public a strong and diversified brand of citic as a whole. the combination of the two is sight catching and easy to recognize.
the vision of citic dicastal
to become the world's leading enterprise group with core technologies and self-owned brands for lightweight modularized new-type composite parts and components.
over the years, citic dicastal has built up its major business competitive advantages in technological innovation, brand value, production capacity, global marketing, talent management and business structure.
in order to broaden the path of enterprise development, citic dicastal will focus on advantageous industries, expand related industries, and provide comprehensive high-quality services to global customers with diversified products; with an international perspective and thinking, we will constantly determine market development trends, follow market laws, integrate resources, strive for innovation, and ultimately occupy a favorable position in the market through unremitting efforts, achieving a century old enterprise.
in the years to come, citic dicastal will endeavor to develop into a world-leading auto parts supplier that sees a stable growth and a close or same level of its global counterparts in major benefits, efficiency and business achievements.
the mission of citic dicastal
to become a globally respected great enterprise that constantly creates value for its customers, employees, shareholders and society.
the whole value chain of citic dicastal includes four large profit-relevant groups of customers, employees, stock-holders and society. they are huge determinants that decide citic dicastal’s long-term profitability and capacity to grow. citic dicastal’s perpetual mission is to unceasingly create value for them.
what citic dicastal has done, is doing, and will continue to do, is to provide the globally best products and solutions that meet or even exceed the customers’ expectations for a win-win cooperation; to build a fair job environment for the employees to have their diversified growth space for more valuable self-esteem and better life; to constantly improve our development sustainability and roa for value increase of the state-owned property and the best possible return for shareholders; to produce more energy-saving and environment-friendly products in leading a green industry for a better human-nature harmony as a good enterprise citizen active in social development and public benefits.
such mission of citic dicastal’s indicates, on the background of economic globalization, our ambitious determination to become a world-leading group enterprise that has constant pursuit and great responsibilities, keeping on mind a basic motivation: to be a highly-respected great enterprise.
the core value of citic dicastal
the core value of citic dicastal, much influenced by traditional chinese culture with the essence of confucianism, is highly integrated with western industrial civilization to become a fundamental creed guiding citic dicastal employees worldwide.
ren-cohesion
ren, is a chinese word indicating that two people come together, meaning that people get together with a sense of cohesion. it is the basic strength of citic dicastal, colored purple in dicastal culture.
we respect different cultures and traditions of different countries and nations and accept the differences with an open mind. we bring together people of similar ideas and values for mutual benefits, joint development and a more beautiful tomorrow for all.
yi—responsibility
yi, is a chinese word indicating that one should take on more responsibilities. it is the spiritual demeanor of citic dicastal, colored green in dicastal culture.
we must keep our daily operation and profit-earning activities in line with laws and rules of human world development, realizing the importance of working for the whole society and the general wellbeing of the human world, with our great courage and determination to forge ahead, where we dare to take on responsibilities and risks and share benefits from achievements.
li—compliance
li, is a chinese word indicating that a man should obey the rules. it is the code of conduct of citic dicastal, colored blue in dicastal culture.
we must comply with laws and regulations in managing our company. internally, all employees must learn and abide by the rules and regulations of citic dicastal, building a harmonious and stable internal environment. externally, we must take on the responsibilities of an enterprise citizen and comply with social culture and customs, trying to win a good external environment for our existence and development.
zhi—innovation
zhi, is a chinese word indicating to “know” in ancient times, meaning one has innovative ideas and know mysterious things. it is the value origin of citic dicastal, colored grey in dicastal culture.
we keep customer-orientated beyond the limits of inertial thinking, constantly pursuing changes and innovation on products, services, technologies and management. we evaluate innovation with the benefits it has brought, encouraging innovators accordingly and tolerating their mistakes.
xin—honesty
xin, is a chinese word indicating one’s words have to be true and reliable. it is the foundation of citic dicastal, colored golden in dicastal culture.
our business operation is based on honor and honesty. we keep promises, but never exaggerate them even out of goodwill. once we make a promise, we spare no efforts to carry it out. when we find we cannot carry it out, we must explain and take the due responsibilities as soon as possible. we allow no speculation and never sacrifice credit to benefits.